[1] NoNameFile 2024
Smart financial planning
Displayed prominently at the forefront of the trip, GoGo presents the remaining spending balance, along with suggesting new activities within the budget if the original plan is unavailable.
Activity back-up plan
For sudden changes, GoGo offers alternative plans within the budget, ensuring flexibility and adaptability to unforeseen circumstances.
Shared Group Itinerary
GoGo's chat feature enables communication among friends or travel groups, facilitating coordination and planning for the upcoming trip.
How did we come into this problem space and understand the design implications?
Coordinating a multi-destination trip with others presents challenges, including aligning with everyone's budget, maintaining group cohesion, and selecting suitable destinations.
Interviewees shared their struggles with disorganized travel planning
To better understand the scope of the problem, we conducted a preliminary survey among 70 individuals after recognizing trip planning challenges. From the responses, I identified three common issues. Over 50 of the respondents highlighted three reoccurring challenges.
These findings served as a crucial foundation for our project, guiding our focus towards addressing these prevalent challenges through our design approach for the GoGo project.
We decided GoGo would be best as an app :)
As we began delving into insights and validating our design hypotheses, I observed that existing apps didn't adequately display both the itinerary and budgeting information simultaneously. Recognizing this oversight, I realized there was an opportunity for GoGo to stand out within the market.
Through competitive analysis, it became apparent that current market apps were not user-friendly, characterized by complex navigation and lacking in user-friendliness. This insight further reinforced the importance of GoGo's user-centered approach to design.
The discovery served as an opportunity for GoGo to stand out within the market.
Design Refinement
The first prototype comprised wireframes, which led to too many pages dedicated to various features. A second round of user feedback revealed the potential for better integration of certain features. Additionally, latent needs emerged during the design phase, prompting further refinement efforts.
Understanding user interactions.
Feature 1
Homepage + Popularity Map.
Feature 2
Dynamic Budget Page.
Feature 3
Concise Trip Page Navigation.
Feature 4
A Visual Planner.
Releasing a product can take up a lot of time, especially with so many people involved, so I’ve found that managing my time effectively is crucial.
By really getting to know the product before diving into the design, I can cut down on the time spent making revisions later.
